McAuliffe Center: Logo Design

The book on the shelf presents a chapter that comes from the novel, Einstein’s Dreams, by Alan Lightman. The goal was to create a book with design and type that best represents the idea or style of the story. This specific chapter conveys a message of sadness and discontinuation. The writing consists of a couple at dinner, talking about the same problems and lack of change in the following years. Life seems dull, and time moves very slowly when no change is made. With that being said, I decided to express these emotions by only using grayscale values, and letting type and photography tell the story. The photos were taken with a DSLR camera, as I picked scenes that portrayed feelings of misery. I also played with the look of type to keep eyes moving around the pages.

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